On May 22, 2026, the "Healthy Silk Road" – 2026 Shanghai Fair Trade Show (Malaysia Medical Services Special Session) grandly kicked off in Kuala Lumpur. Following the successful conclusion of the Thailand special session, this Malaysia edition brought together nearly 80 leading Chinese medical and health enterprises exhibiting as part of the official delegation. On its opening day, it drew more than 1,000 industry professionals from Malaysia and neighboring Southeast Asian countries for visits and business negotiations.

As one of China’s pioneering innovative enterprises in the field of neuromodulation smart wearables, HuiShen Medical showcased its core product lineup in Kuala Lumpur, demonstrating the professional strength and human-centered technology of Made-in-China Smart Manufacturing at this core ASEAN hub.

Guided by the Foreign Affairs Committee of Shanghai Municipal Committee of the Chinese People’s Political Consultative Conference, the exhibition was co-hosted by the Shanghai Federation of Industrial Economics, Shanghai Modern Service Industry Federation, Shanghai Public Diplomacy Association and Yangtze River Delta Medical Device Industry Development Promotion Association. It also received strong support from authoritative institutions including the Commercial Office of the Chinese Embassy in Malaysia, Medical Device Authority (MDA) Malaysia, Malaysia-China Business Council, Malaysian Chinese Chamber of Commerce, Malaysia Medical Device Association (MMDA), International Chamber of Commerce Malaysia and the Shanghai Office of the China-Malaysia Chamber of Commerce.

A key stop of the Shanghai Fair’s Southeast Asian touring layout, the exhibition leveraged the 2026 Malaysia Medical Tourism Year initiative. Centered on advanced medical equipment, intelligent rehabilitation devices and home wellness products, it gathered nearly 100 leading Shanghai medical and health enterprises, attracting over 1,200 industry experts, medical institution representatives and professional buyers from Malaysia, Singapore, Indonesia and other nations for supply-demand matching.

Multiple special events were held concurrently on-site, including the China-Malaysia Medical Industry Matching Conference, medical device registration regulation briefings and smart wellness technology forums. In-depth discussions covered core topics such as Malaysia’s medical market access rules, cross-border wellness cooperation and localized application of smart devices, delivering authoritative policy guidance and resource empowerment for Yangtze River Delta medical enterprises expanding into Malaysia.

The grand opening ceremony took place on the morning of the exhibition’s first day. Lin Senyong, President of the Yangtze River Delta Medical Device Industry Development Promotion Association, delivered an address. He noted that China’s medical device industry has entered a golden phase of high-quality development, with an annual manufacturing output value reaching 1.2 trillion RMB and an average annual growth rate exceeding 10% over the past decade. The Yangtze River Delta, spearheaded by Shanghai, accounts for 40% of China’s listed medical device companies, while Shanghai ports handle 66% of the country’s medical device import and export volume, serving as a vital gateway connecting China to the globe. Malaysia is the first country to achieve mutual recognition of medical device supervision with China. Driven by robust demand from both public essential healthcare and premium private medical sectors, Malaysia stands as a top overseas partner for Chinese medical enterprises.

A strategic cooperation signing ceremony between the Promotion Association and the Malaysia Medical Device Association (MMDA) was also held during the opening. The two parties will establish a long-term collaborative mechanism covering resource matching, standard alignment, compliance counseling and market expansion. The exhibition is expected to deliver a series of significant cooperation outcomes. Multiple industry institutions have reached preliminary strategic cooperation intentions with Chinese exhibitors, with follow-up product promotion and channel resource introduction to be rolled out continuously.

HuiShen Medical made a powerful appearance with three flagship products: the anti-tremor bracelet, sleep optimizer and neuromuscular stimulator. Featuring lightweight design, non-invasive neuromodulation technology and optimal adaptability for household use, the products precisely address Malaysia’s demands for home wellness and institutional rehabilitation, emerging as a major highlight of the show.

During the exhibition, Lin Senyong, President of the Yangtze River Delta Medical Device Industry Development Promotion Association, accompanied distinguished Chinese and foreign VIP guests to HuiShen’s booth. They gained thorough insights into the technical principles and clinical application scenarios of HuiShen’s full product range, highly recognized the brand’s technological breakthroughs in neuromodulation smart wearables, and fully affirmed the promising application prospects of HuiShen’s products in Malaysia’s rehabilitation medicine and smart elderly care sectors.

The HuiShen team held extensive pragmatic exchanges with numerous foreign medical institutions, professional purchasers and channel partners, discussing market potential, applicable scenarios and localized cooperation models for neuromodulation products within Southeast Asia’s rehabilitation medical sector. These conversations laid a solid cooperative foundation for the subsequent rollout of the brand’s products across Southeast Asia’s professional medical market.

According to the Malaysia Neuromodulation Surgery Market Report, the rising elderly population and shifting lifestyles have driven a continuous surge in the incidence of chronic neurological disorders, leading to markedly increased demand for minimally invasive neuromodulation surgery. It is foreseeable that intelligent, wearable and non-invasive rehabilitation equipment will embrace broad development opportunities within Southeast Asia’s medical market.

Moving forward, HuiShen will uphold its core philosophy of Medical-Grade Quality with Home-Friendly Experience. Taking innovative smart wellness products as a bridge, the brand will deepen its presence in the Malaysian market and radiate its reach across the entire ASEAN region, building a platform for China-Malaysia health cooperation. HuiShen aims to bring premium Chinese smart wellness products to benefit families worldwide.