On June 30, a delegation led by Dato’ Seri Lee Tien Hoe, Founder of Malaysia’s Matrix Concepts Holdings, together with core teams from its subsidiaries Mawar Specialist Hospital and Xin Ai Specialist Hospital, alongside a business delegation from Excellence Group, paid an on-site inspection visit to Shanghai HuiShen Medical accompanied by the Yangtze River Delta Medical Device Industry Development Promotion Association. The two sides held an all-round in-depth forum covering home-use neuromodulation wellness devices, market rollout in Southeast Asia and cross-border medical industrial cooperation, jointly exploring new pathways for China-Malaysia collaboration in the silver health industry.

This visit marks a key milestone of bilateral industrial exchanges between China and Malaysia. As early as May 24, the Promotion Association organized a delegation of Yangtze River Delta entrepreneurs to travel to Malaysia, conducting field visits to two leading local conglomerates — Matrix Concepts Holdings and Excellence Group. The team carried out in-depth research on Malaysia’s medical wellness market, industrial incentive policies and park settlement supporting facilities, reaching preliminary intentions for two-way cooperation covering home rehabilitation equipment and community medical services.

As a well-known listed real estate developer and diversified conglomerate in Malaysia, Matrix Concepts Holdings has operated in the industry for nearly 30 years. Its Mawar Medical Center houses 24 medical specialties and has delivered community services for 25 years, boasting mature clinical treatment and wellness service operation scenarios. Excellence Group runs Sepang Intelligent City (KIC) Science & Innovation Park in Selangor. Leveraging preferential policies under the ASEAN Free Trade Area, the park focuses on cutting-edge industries including artificial intelligence, high-end manufacturing, biomedicine and new energy. Both groups need to introduce non-invasive home rehabilitation devices to complete their offline health service ecosystems, which perfectly aligns with HuiShen’s business layout.

HuiShen Medical’s core management team received the guests throughout the visit, guiding the delegation to tour the product exhibition hall, standardized clean production workshop and R&D laboratory of Maixida, HuiShen’s parent company, and giving a full briefing on the Group’s technical layout and industrialization achievements.

As a national high-tech enterprise specializing in brain-computer interfaces and non-invasive neuromodulation, Maixida has conquered six core underlying technologies for brain-computer interaction. Based on its self-developed technologies, it incubated wholly-owned subsidiary brand HuiShen Medical, building a full matrix of home medical devices covering sleep improvement, tremor suppression, hearing impairment relief and muscle relaxation: the anti-tremor bracelet, sleep optimizer, body sculpting patch and neuromuscular stimulator. All products adopt drug-free, non-invasive physical intervention solutions tailored to home wellness demands of middle-aged and elderly groups, precisely filling market gaps at community hospitals and wellness centers across Malaysia.

Visitors tested the entire HuiShen product portfolio on site, experiencing core functions including real-time hand tremor suppression via the anti-tremor bracelet, combined acoustic-electric sleep regulation from the sleep optimizer, and muscle soreness relief delivered by the neuromuscular stimulator. They raised detailed inquiries about clinical trial data, medical device certification, overseas registration procedures and mass delivery cycles, and spoke highly of the innovative lightweight design and medical-grade safety standards of China’s domestic home wellness equipment.

After the site tour, both sides held a business forum. Representatives from HuiShen comprehensively introduced the company’s technical barriers, product iteration roadmap and overseas export service system. Centering on home-use smart health devices and wellness assistive equipment, the parties negotiated product cross-border export, scenario-adaptive customization and joint market development, tapping cooperation opportunities in civilian health equipment.

Lin Senyong, President of the Yangtze River Delta Medical Device Industry Development Promotion Association, attended the forum to provide industrial resource support for the two sides. Drawing on the Association’s industrial ecosystem covering more than 8,000 medical device enterprises in the Yangtze River Delta, he established a regular China-Malaysia supply-demand matching channel, and shared policy dividends for domestic medical devices entering ASEAN as well as supporting services for certification and registration.

The exclusive visit by Malaysia’s top conglomerates presents a critical opportunity for HuiShen Medical’s international expansion. Backed by mature core brain-computer and neuromodulation technologies, HuiShen’s home wellness products perfectly match market demands brought by population aging across Southeast Asia. This in-depth communication has built a complete industrial chain spanning technology export, product overseas shipment and localized deployment within Malaysian medical scenarios.

Moving forward, HuiShen will continue to leverage cross-border exchange platforms operated by the Yangtze River Delta Medical Device Industry Development Promotion Association to deepen all-round coordination with Matrix Concepts Holdings and Excellence Group. The brand will bring non-invasive neuromodulation wellness devices into the ASEAN market, drive Chinese home medical devices to go global, and foster a new win-win landscape for China-Malaysia health industry collaboration.